Reflecting on the summer of 2024, the beverage market continued the consumption trend of health and fun. According to NielsenIQ's "2024 China Beverage Market Summer Consumption Express," overall beverage sales during summer 2024 (June to August) increased by 35% compared to Q1, with ready-to-drink beverages (RTD) accounting for 60%. Fruit and vegetable juices and their beverages (14.02) experienced a 22% year-on-year increase, primarily driven by NFC juices and mixed vegetable juices. Light health concept products（kate+lemon） contributed 40% of the growth. Kantar's "2024 Summer Beverage Consumption Behavior Insights" revealed that 2% of consumers tried new products(e.g. pink cherry flavor) due to "color attraction," with beverages containing natural pigments exhibiting a 50% higher repurchase rate than synthetic pigment products.

Commonly used natural pigments in beverages (Food Classification Number: 14.0) include: natural carotene, lutein, carmine cochineal, sorghum red, beet red, annatto extract, and sodium copper chlorophyllin. 

Among these, in addition to the natural pigments applicable to the beverage category (Food Classification Number: 14.0), the natural pigments that can also be utilized in fruit and vegetable juice (pulp) beverages (Food Classification Number: 14.02.03) include β-carotene, gardenia yellow, carthamins yellow, monnascus yellow, paprika red, radish red, monascus red, gardenia blue, and purple sweet potato color.

Recent years have seen significant popularity for NFC juices and mixed vegetable juices. Blue-purple beverages (e.g., purple cabbage and black goji berries) have appeared on supermarket shelves, resonating with consumers' perception of "blue-purple = antioxidant." 

In addition, orange-red fruit juices have emerged as symbols of "warmth and vitality." The orange-yellow hues of vegetables and fruits such as carrots and mangoes, along with the ruby-red tones of summer fruits like pomegranate and watermelon juice, convey a sense of health and natural appeal. These ingredients, rich in nutrients and vibrant in color, resonate with consumers who embrace the philosophy of a healthy lifestyle.

Furthermore, fresh greenish-blue fruit juices, such as kale-lemon intermittent fasting juices and melon-spinach dietary fiber drinks that are popular in fitness communities, have become prominent choices among health-conscious beverages for the working population.

In carbonated beverages (Food Classification Number: 14.04), natural pigments such as β-carotene, carthamins yellow, monascus yellow, monascus red, and cocao husk pigment are utilized.

The emerging theme of "low sugar + vibrant colors" has become a pivotal strategy for carbonated beverages to penetrate the younger market. By leveraging natural pigments to create translucent powdery hues (e.g., cherry blossom and grapefruit-flavored sodas) and naturally radiant summer yellows (e.g., lemon-flavored sodas), these products offer a refreshing visual appeal coupled with an invigorating taste experience, making them highly appealing to young consumers.

flavored beverages (Food Classification Number: 14.08), natural pigments like β-carotene, gardenia yellow, carthamins yellow, monascus yellow, radish red, monascus red, and gardenia blue are applied. Tropical fruit-flavored beverages, such as mango and strawberry drinks, have become social media sensations.

In the attention economy era, the color of fruit and vegetable juices transcends aesthetics. A 0.3-second color impression often determines purchasing behavior more effectively than a 3-minute ingredient list review. For specific industry categories and usage amounts of natural pigments, please refer to the official account menu bar search page of Zhuhai Jinghao Biological-tech Co., Ltd.

For diverse color requirements within different food processing industries, customized food application solutions and technical support can be provided based on customer’s specific food classification numbers.

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